Good conversations

Boomer Women Audience Toolkit

Welcome! Based on our 12-week online community and charity collaboration in 2023, this is a toolkit ready for you to ACTION! Select one of the boxes below so that your charity can better understand, engage and serve Boomer Women.

Understand

Does your team need to understand and build out insights rooted in our Pen Portraits of Boomer Women towards charitable causes?

Dive into their needs, wants, and relationships with charities.

This is for everyone, but particularly for Insight teams

Plan

Do you need to create strategies and effective approaches for influencing behaviour at different stages of Boomer Women's involvement with your cause?

Explore our Boomer Women Engagement Framework.

This is for everyone, but particularly for Strategy teams

Talk

Does your team focus on creating and executing persuasive messages and communications to drive actions?

Dive into your Communications Guidelines to implement across your engagement strategy.

This is for everyone, but particularly for Communication teams

Build

Are you focused on innovating and developing new tactics and approaches designed to appeal most strongly to Boomer Women and their attitudes towards charitable support?

Be inspired by our Boomer Women Opportunity Areas.

This is for everyone, but particularly for Innovation teams

Only have five minutes to read?

Download 5 Golden Rules for Engaging Boomer Women