Understand Boomer Women

Understand your Boomer Women audience by exploring the different pen portraits they are likely to embody when engaging with charities. 

Put the Boomer Women Pen Portraits to use with this interactive grid. See where your charity is already meeting their needs and explore what else you could do to engage them. 

Review 10 Chapters of easily digestible insight summary newsletters to grasp the big picture of understanding Boomer Women.