Persona x Innovation Generator

What this is: The grid helps you identify the best routes to engage each Boomer Women Personas with volunteering, campaigning, regular giving and through Legacy & Wills.

The colour coding of the blocks uses the traffic light system:

• Green is your quick win; it's an easy way to engage Boomer Women for a particular Persona

• Yellow means getting initial interest for that Persona is harder but there is a high potential upside

• Red means engaging with that action is difficult (but not impossible) for that Persona

How to use it: Hover over a block for a suggested engagement opportunity for that Persona.

Download the blank worksheet to help you conduct a gap analysis - you will identify existing opportunities and gaps in your portfolio for engaging Boomer Women.