Talk to Boomer Women

What this is: A set of Communications Guidelines consisting of actionable tactics and strategies designed to be executed in line with your Engagement Framework strategies. It covers: General Boomer Women Communications Principles, Tone of Voice Guidelines, and communication tactics for how best to drive engagement with Volunteering, Campaigning and Regular Giving across our pen portraits.

How to use it: The tips included in the Guidelines are designed to work in partnership with the Engagement Framework in order to influence behaviour change and the Personas of Boomer Women. While each tip applies across the Boomer Women audience, we encourage you to consider how these might be best adapted to suit specific personas within your communications tactics and targeting, and have provided templates at the end of the toolkit for you to take away and consider.

Hover over the image below to access the download.